Depending on how the real estate company position themselves, they may market a specific real estate more than others and this may also limit the agent’s chance of selling. Furthermore, because of the competitive environment of real estate, the agent may find it harder to make the sale compared to agents in other who are targeting the same market.

More than the tasks involved in making the sale, the real estate agent must be able to manage his clients and he must again possess certain personal characteristics to be successful.

First of all, an agent must be knowledgeable to manage his clients as some of these may be investors, or in other words, repeat buyers. In order to do this, he must know his material, inside out. He must know the different prices per square meter. He must at least know the amenities of his properties. He must be able to understand and adapt to what the customers want and be able to quickly provide recommendations to these buyers.

Secondly, an agent must be sociable in managing these clients so that they may be able to refer him to their friends and this is called networking. By networking, he is able to capture a new customer base or expand an existing one in a faster amount of time and requiring less effort. The agent must be able to mingle with his clients, to tell them jokes, and make them feel good. He must be able to earn their trust.

Finally, on top of selling and managing clients, the real estate agent must manage his time to be able to improve himself. He must attend trainings. Some of these may be sponsored by the company and some of these he pays for himself. Through these trainings, he must be able to be updated with the recent developments in order to answer his clients’ queries. He must be able to see new selling techniques and adapt to the personalities of the next generation to have a sustainable customer base.

These are the things that a real estate agent does- selling property, managing clients, and improving himself to differentiate from other agents. Yes, there are many things to do. Yes, there are many risks financially. Yes, there are many obstacles and trials that will test the agent’s character- his patience, his fortitude, his confidence, and his will, among other things. However, once he is able to make the sale and manage his clients well, everything pays off- the hard work, the sacrifices, and the risks. The commission he gains may be three to four times the salary of a day job employee. Compared to a day job, he is able to be free from the set schedule of being at the office from 9AM to 6AM. More importantly, he also is able to improve himself- increase his knowledge and strengthen his personality.

Yes, the life of a real estate agent is not an easy one. There are many things and tests for him. Despite this, he is willing to take the risks because he knows the rewards are great and these rewards- the financial gain, the time freedom, the network, and the self-improvement, among others, are what the real estate agent works for.

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The life of a real estate agent is not an easy one. Each day, he is tested on financial, social, and personal terms as he does his task of selling. However, these are what the real estate agent willingly risks.

Financially, the real estate is challenged on the basis on stability and security.

As oppose to the stability of a normal day job where a person earns a monthly income, the real estate agent earns mostly on commission. He is considered blessed or lucky if the company he sells real estate for provides him with an allowance; and as expected by the company, he should use this allowance to help him sell the assigned property.

In contrast to the security of a normal day job, the real estate agent may be hired on a contractual basis. This contract may not even last for one year. It depends on the company’s discretion and whether the agent is able to sell a unit or not.

Personally, a real estate agent must have a strong sense of confidence and fortitude. He must toughen up his skin to be able to handle rejection, as he goes about different places to talk to people with different personalities. Continuously, the real estate agent’s character is being built as he interacts with different kinds of people. He understands that these people may not understand the real estate agent’s work, and thus, treat him badly or sometimes disrespect him. Yes, he accepts the fact that other people may think of him as just another pesky sales agent.

During field work, the agent would have to keep approaching people in malls, department stores, and other assigned areas to ask people if they are interested to look at the properties. Despite knowing the fact that he would be ignored by people most of the time, he would have to continually smile and hand out flyers or catalogues that shows a particular view, the price, the location, and other benefits or details of the property he is selling. In the hope that people who accepted these catalogues are indeed interested, the real estate agent tries to persuade them by pointing to the small piece of white paper pasted on the catalogue that containing his name, cellular phone number, and e-mail address.

A real estate agent also conducts cold calls, wherein he is given a list of names and numbers from the market research team to directly phone in and asks on the prospects’ interests in buying the property assigned to the agent. The agent would have to do this despite knowing that the prospects may just tell them that they are busy. Other prospects may also tell them that they are not interested.

Thirdly, the real estate agent can go online and sell via property websites like the He can also post using social networking sites like Facebook or Twitter. However, these are not assurances that he will make his first sale. In reality, these posts may sometimes be warranted as spam or simply be ignored by users.

Lastly, the real estate agent can use the resources of the company and engage in events, like open houses and bazaars. An agent must have regular contact with contractors, various maid service companies, and appraisers. In these types of events, those who come are usually the actual customer making the sale easier. The real estate agent must be able to position himself in the company so as to convince them that he has the required skills.

Post written by Charles Reynoso, chief writer at Credit Glory ((720) 575-1121) among other online blogs.

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